Capabilities - Retail Media

Turn Kroger's digital shelf into a growth engine

Connect your brand to Kroger shoppers with data-driven Retail Media activation built on the retailer's own first-party purchase data.

Talk to our Retail Media team

Data-driven activation, built for Kroger

Winning on Kroger.com and the Kroger app takes what winning on the physical shelf takes: deep retailer expertise and the digital insights to act on it. Our Retail Media team brings that expertise to Kroger Precision Marketing (KPM), managing activation end to end so your brand shows up in the moments that drive a sale — not just an impression.

Our offerings map to onsite display, product listing, and targeted coupon inventory within Kroger Precision Marketing.

Our Retail Media solution includes:

Targeted Onsite Ads

Placed across the highest-trafficked moments on Kroger.com and the mobile app — Home, Search, and Savings — to build visibility and purchase intent among new and existing households.

Product Listing Ads

Appear directly in search results when shoppers look for your product, your category, or a related item, matched to real intent using Kroger's first-party purchase data.

Promoted Product Carousels

Elevate several products in a single branded placement to tell a complete story — a launch, a seasonal moment, a meal solution — and drive more items into the cart.

Targeted Digital Coupons

Personalized offers delivered to Kroger households using 84.51° personalization science, timed around merchandising events, launches, and retargeting moments.

Related services

Retail Media performs best as part of a connected Kroger strategy. Our integrated approach ensures your digital activation amplifies — and is reinforced by — everything else we do for your brand.

Maximize the impact of your Retail Media investment through:

Category Management

Align digital activation with category and launch strategy

Space Optimization

Connect physical and digital shelf performance

Relationship Management

Keep digital plans aligned with Kroger Category Managers

Insights & Analytics

Measure return on ad spend and turn campaign data into next moves

The three sixty Retail Media advantage

Our Retail Media team combines Kroger platform expertise with the retailer relationships that come from operating inside the Kroger ecosystem every day.

Our advantage includes:

Dedicated Kroger Precision Marketing expertise

Our team is focused solely on KPM strategy, activation, and optimization — we work exclusively on Kroger, not spread across retailers.

Full-funnel activation, prioritized by outcome

From awareness through retention, we sequence Onsite Ads, Product Listing Ads, Carousels, and Targeted Digital Coupons against where your brand needs impact most.

Closed-loop measurement

Every campaign is measured against return on ad spend and reinvested against what's working, with live performance data from the Kroger Ad Platform.

A true Agency of Record model

We manage the full campaign lifecycle — planning, activation, optimization, measurement — as an extension of your team.

Ready to activate the digital shelf?

Let's build a digital activation plan that drives measurable growth for your brand

Start your Retail Media plan