

Transform category complexity into growth
Getting your products to perform in Kroger's complex retail environment requires more than just shelf space.
Category management expertise
Category management at Kroger requires a deep understanding of both the retailer's sophisticated processes and the evolving needs of consumers. Our team brings over three decades of experience working directly with Kroger's Category Managers, helping brands navigate complexities while driving sustainable growth.
Our comprehensive category management approach includes:
Strategic innovation & growth planning
Developing category-aligned innovations and data-driven growth strategies that align with Kroger's vision
Process navigation & systems optimization
Expertly guiding brands through Kroger's complex systems while continuously monitoring and optimizing performance
Customer connectivity & insights
Managing relationships at all levels while leveraging market insights to inform strategic decisions
Assortment & promotional excellence
Creating optimal product assortments and promotional strategies that maximize category performance
Culture and innovation
At three sixty, we've built our reputation on understanding the unique dynamics of Kroger's retail environment. Our team doesn't just manage categories – we help brands thrive through strategic innovation and deep market understanding. Located just 15 minutes from Kroger headquarters, we maintain strong relationships that benefit our brand partners.
Our approach delivers results through:
Direct and established relationships with Kroger Category Managers
Comprehensive understanding of Kroger's promotional strategies and requirements
Expert shelf placement optimization based on customer science
Strategic assortment planning aligned with category goals
End-to-end retail execution support
Continuous innovation monitoring and optimization
Regular performance reviews and strategy adjustments
Proactive opportunity identification and risk management
Ready to optimize your category performance?
Let's discuss how we can support your growth at Kroger
Testimonials
On behalf of the entire El Pinto Foods Team, I want to express our sincere gratitude for the exceptional service and dedication that three sixty Merchandising Solutions has provided as our trusted food broker. Just to name a few of your associates I have worked with, Ellen Williamson, who I have worked with for many years, Aimee Wilson, and Whitley Stein, their expertise, professionalism, and commitment to excellence have played a significant role in expanding our brand reach and ensuring our products thrive in the marketplace across the Kroger divisions.