🛒 E-commerce grew 15%, and leadership emphasized that top-tier customers shop both in-store and online. Brands need to be optimized across both channels with strong digital content and promotions.
💸 Kroger cut prices on more than 2,000 items this quarter while continuing to grow its Our Brands portfolio. Expect increased promotional pressure and stronger private brand competition.
📍 Around 30 new stores are planned for 2025, targeting high-growth regions to enhance both in-store traffic and digital fulfillment.
📦 Shrink and supply chain savings are being reinvested to maintain price competitiveness. Brands that can demonstrate operational resilience and cost stability will have an edge.📈Alternative profit drivers like retail media, Boost, and Ocado-powered fulfillment are scaling fast. Aligning with these platforms will be key to future growth at Kroger.
Emerging brands that lead with value, digital readiness, and regional agility will be best positioned to grow in today’s Kroger landscape. Check out our infographic below, and connect with us if you’re revisiting your Kroger approach!
